The Real CostEl Costo Real

Calculate your custom comparison.Calcule su comparación personalizada.

Tell us your industry, size, and what you need. We'll show exactly what you'd pay across four paths: full-time hires, traditional agencies, DIY, or Rubicon. Real numbers, sourced.Díganos su industria, tamaño y lo que necesita. Le mostraremos exactamente lo que pagaría en cuatro caminos: empleados de tiempo completo, agencias tradicionales, hacerlo usted mismo, o Rubicon. Números reales, con fuentes.

Step 1 of 4
What industry?¿Qué industria?
We adjust the math based on the call volume, bookkeeping complexity, and marketing intensity typical for your vertical.Ajustamos las cuentas según el volumen de llamadas, complejidad contable, e intensidad de mercadeo típica de su vertical.
How big is your business?¿Qué tan grande es su negocio?
Headcount and operational complexity scale your needs. We'll size the recommendation accordingly.El número de empleados y complejidad operacional escalan sus necesidades. Dimensionaremos la recomendación según corresponda.
What do you need?¿Qué necesita?
Pick everything that applies. We'll add it up.Seleccione todo lo que aplique. Lo sumaremos.
📞
Phone answeringAtención telefónica
Inbound calls, appointment booking, FAQs, after-hours coverage.Llamadas entrantes, reservación de citas, preguntas frecuentes, cobertura fuera de horario.
📊
BookkeepingContabilidad
Transaction categorization, monthly P&L, reconciliation, tax prep.Categorización de transacciones, P&G mensual, reconciliación, preparación de impuestos.
📈
MarketingMercadeo
SEO, content, ads, analytics, A/B testing, growth.SEO, contenido, anuncios, analíticas, pruebas A/B, crecimiento.
🌐
Website + infrastructureSitio web + infraestructura
Site, hosting, domain, business email, cloud setup.Sitio, hospedaje, dominio, correo de negocio, configuración de nube.
Budget preferencePreferencia de presupuesto
EssentialEsencial
IdealIdeal
PremiumPremium
Get your full report.Obtenga su reporte completo.
We'll show your detailed comparison + recommended Rubicon stack, and save it so you can come back to it.Le mostraremos su comparación detallada + paquete Rubicon recomendado, y lo guardaremos para que pueda regresar.
Your Custom ComparisonSu Comparación Personalizada

Here's what you'd save with Rubicon.Esto es lo que ahorraría con Rubicon.

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projected annual savings vs full-time hiresahorros anuales proyectados vs empleados de tiempo completo
In-House HiresEmpleados Propios
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/mo
Trad. AgencyAgencia Trad.
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/mo
DIY StackPaquete DIY
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/mo
Your RubiconSu Rubicon
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/mo

Your recommended Rubicon stack:Su paquete Rubicon recomendado:

Book a Consultation →Reservar una Consulta →
Or O start a new quoteiniciar una nueva cotización
The Detail

What each role actually costs.

The sourced numbers behind the calculator. Defensible under scrutiny — open the receipts whenever you want.

Role 01 · Inbound + Booking + 24/7
Phone answering
Hire In-House
$4,100 – $5,600/mo
Fully-loaded: salary + benefits + taxes + PTO + workers' comp + equipment.
  • ✗40 hr/week coverage
  • ✗Sick days, vacation, turnover
  • ✗30–60 day hiring cycle
  • ✗One conversation at a time
Answering Service
$400 – $1,000/mo
Live virtual receptionist — rotating pool of humans reading from your script.
  • ✗Per-minute or per-call billing
  • ✗Reads scripts, not your business
  • ✗Won't push leads into your CRM
Rubicon Rubi
$149 – $1,999/mo
AI receptionist trained on your business. Lite tier chat-only. Voice tiers add phone.
  • ✓24/7 phone + chat
  • ✓Bilingual EN/ES (speaks Spanish fluently)
  • ✓Books appointments in your calendar
  • ✓Updates CRM automatically
  • ✓Deployed in 9.9 seconds
Source: BLS Receptionist median salary $36,920/yr (2024); fully-loaded multiplier per OnCallClerk, NextPhone, Glassdoor (May 2026).
Role 02 · Categorize + Reconcile + Report
Bookkeeping
Hire In-House
$4,500 – $6,600/mo
Full-charge bookkeeper salary $48k–$70k/yr + 20% benefits + software.
  • ✗One person, one bottleneck
  • ✗Manual categorization
  • ✗QuickBooks license extra
CPA / Bookkeeping Firm
$500 – $2,500/mo
Outsourced human bookkeeper. Predictable retainer, monthly turnaround.
  • ✗End-of-month reconciliation only
  • ✗No real-time anomaly alerts
Rubicon Nova
$297 – $799/mo
AI CFO + bookkeeper. Categorizes, reconciles, reports, alerts — in real time.
  • ✓AI categorization (continuous)
  • ✓Anomaly alerts the day they happen
  • ✓Cash-flow forecast built-in
Source: QuickBooks 2026 bookkeeper cost guide; Robert Half Salary Guide 2026.
Role 03 · SEO + Ads + Content + Analytics
Marketing
Hire In-House
$9,200 – $13,000/mo
Mid-level marketing manager fully-loaded $110k–$155k/yr + tools.
  • ✗60–120 days to full productivity
  • ✗30% don't work out (DOL data)
Marketing Agency
$2,500 – $10,000/mo
Monthly retainer. Higher tiers add channels.
  • ✗20–30 hr/mo combined team time
  • ✗Quarterly slide deck reports
Rubicon Aurelia
$99 – $1,499/mo
AI marketing officer. Tracker + replay + content + SEO + A/B + competitor monitoring.
  • ✓Session replay (every visitor)
  • ✓AI content drafter
  • ✓Live dashboard, not slide decks
Source: GTM 80/20 fractional marketing benchmarks 2026; WebFX + Clicksgeek agency pricing guides 2026.
Honest caveat

When humans are the right call.

Mobile app builds take real development time (2–7 days, not minutes). Custom branded creative work, executive strategy sessions, complex regulatory advisory — these benefit from a human in the seat.

What we automate: the high-volume, pattern-recognizable, scale-required work. Phone answering. Categorization. Content drafting. Analytics. SEO scoring. Lead qualification. The work where a human in a chair costs you 5x what software costs you.

"Automated when it makes sense. Crafted when it doesn't. Always efficient."